The single-minded idea
Come see what Taggy found.
Most automotive pages say, “Here is a car.” AutoPlus creates a reason to return—even before a customer is actively shopping.
01 · Positioning
We do not sell inventory. We sell the feeling of finding value.
People do not need to arrive knowing the exact car they want. AutoPlus earns attention by making every visit feel like a new opportunity: something arrived, a hidden gem appeared, Taggy found a smarter answer.
Never position as
The traditional category
×A dealership×A used-car lot×An official showroom×A corporate automotive account
Always feel like
A place worth checking
✓Outlet & smart shopping✓Discovery & entertainment✓Helpful & human✓Full of changing opportunity
The cast
Five characters. One clear role each.
This hierarchy prevents every post from becoming a salesman talking at camera. The customer carries the emotion; the car resolves it; Taggy connects the two.
01 · THE GUIDE
Taggy
The spirit of AutoPlus. Notices, reacts, points, reveals and approves—without speaking.
02 · THE HERO
Customer
The person with the real-life problem, desire, budget or moment that gives the story meaning.
03 · THE SOLUTION
Car
Not a sheet of specifications. The practical or emotional answer revealed at the right moment.
04 · THE HELPERS
Sales team
Warm human support. They clarify and assist; they never overpower the story.
05 · THE WORLD
AutoPlus
The outlet where changing arrivals, useful finds and customer stories keep happening.
02 · Character Bible
Taggy is not a mascot. Taggy is the guide.
Taggy behaves like a silent character from visual comedy: instantly understandable, slightly unexpected and always one step ahead of the problem.
Silent · visual · useful
Taggy never
- Talks or receives dialogue
- Acts like a salesperson or employee
- Announces offers himself
- Explains specifications
- Becomes noisy, childish or random
Taggy can
- Hold signs and point
- React, approve or reject
- Hide and appear unexpectedly
- Guide customers toward a reveal
- Solve the scene through action
Performance references
Elizabeth, Gintama: silent signs and readable action. Mr. Bean: physical comedy, universal problems and visual problem-solving. Borrow the grammar—not the character.
Taggy's positive Bahraini sign library · yellow board / black type
لقيتهاهذي هيشوف هنيهذي لكهذي تناسبكخوش اختياركلامها صحهذي الأنسبلقطةلا يطوفكوصلتآخر وحدةمعتمدممتازنصيبكتمام جذي
Brand production system
AutoPlus visual asset library
A controlled visual system for character direction, outlet navigation, comparisons and commercial information. Use only assets that support discovery, clarity and buying confidence.
03 · Content Ecosystem
Six pillars balance attention, trust and conversion.
The account stays followable because entertainment and discovery lead. Product information and offers enter after interest already exists.
25%
The Outlet
The heart of AutoPlus: changing stock, value and the excitement of what arrived.
Taggy Found ItHidden GemOnly One LeftUnder BD 10K
20%
Taggy Universe
Build distinctive memory through silent comedy, reaction and recurring behavior.
Taggy KnowsTaggy ApprovesThis Suits YouTaggy vs.
20%
Real Situations
Turn everyday life stages and arguments into relatable car solutions.
The Wife Is RightFirst SalaryDad AdvicePOV
15%
Product
Give useful information only after attention has been earned.
30 Seconds WithHidden FeaturesIs It Worth It?3 Things
10%
Social Proof
Make trust visible through real customers, choices, reactions and deliveries.
Another One GoneThe DeliveryWhy They Chose It
10%
Culture & Entertainment
Create timely, participatory moments that give people a reason to engage.
Taggy ChoosesBlind TestBudget ChallengeGuess the Car
04 · Working Bank
Forty-six ideas built to be filtered, opened and produced.
Use the filters to build a shoot list by pillar or format. Each concept has a hook, story beats, Taggy action, car role and CTA—enough structure to brief a writer, director or social team.
Pillar
Format
05 · Monthly Cadence
A repeatable month that preserves the 25 / 20 / 20 / 15 / 10 / 10 mix.
Twenty planned feed pieces—approximately five per week—plus daily stories. Swap the exact concepts as stock and offers change; protect the pillar balance.
Week 01 · Discovery
MONTaggy Found ItOutlet · Reel
TUETaggy KnowsTaggy · Reel
WEDFirst SalaryReal life · Reel
THU30 Seconds WithProduct · Reel
SATThe DeliveryProof · Reel
Week 02 · Value
MONUnder BD 10KOutlet · Carousel
TUETaggy vs. the SalesmanTaggy · Reel
WEDThe Wife Is RightReal life · Reel
THUHidden FeaturesProduct · Reel
FRIBudget ChallengeCulture · Stories
Week 03 · Relevance
MONOnly One LeftOutlet · Reel
TUETrust MeTaggy · Reel
WEDNew Baby, New BootReal life · Reel
THUIs It Worth It?Product · Carousel
SATWhy They Chose ItProof · Reel
Week 04 · FOMO
MONDeal of the WeekOutlet · Reel
TUEThis Suits YouTaggy · Reel
WEDDaily CommuteReal life · Reel
THUToday's FindOutlet · Stories
FRIGuess the CarCulture · Stories
Stories are the live outlet window.Use them daily for arrivals, quick polls, “gone” updates, price reveals, test-drive reactions and behind-the-scenes Taggy appearances. Feed content builds memory; Stories create urgency.
06 · Conversion System
Entertainment first. Promotion second. Every piece still moves the journey.
The account does not need every post to close a sale. Each format earns a specific next step, from stopping the scroll to becoming part of the next customer story.
01
Funny Taggy video
Attention
02
Followed account
Memory
03
Watched a deal
Value
04
Saw a real situation
Relevance
05
Browsed inventory
Intent
06
Visited AutoPlus
Action
07
Purchased
Conversion
08
Appeared on account
Advocacy
The formula
Seven beats keep short-form content clear.
Not every post needs the same timing, but the logic should remain visible: a human problem earns attention, Taggy changes the scene, and the car becomes the answer.
Hook
A visual or line understood in the first two seconds.
Problem
A real tension: budget, family, choice, timing or status.
Taggy
He appears, reacts, redirects or reveals.
Solution
The problem becomes simpler or funnier.
Car reveal
The vehicle arrives as the right answer.
Offer
Only the approved, current commercial detail.
CTA
One next action: comment, DM, browse or visit.
07 · Visual System
Yellow gets attention. Black creates authority. White keeps it usable.
The system follows the official guideline and turns it into repeatable social behavior—not a different design style for every post.
#232323
#FFC62B
#FFFFFF
HelveticaNeueLTPrimary typeface · bold, direct, highly legible · Arabic paired with a clean neo-grotesk equivalent
Recurring assets
Make the page recognizable before the logo appears.
Yellow Taggy boards
Black approval stamps
Price reveals
“Found it” arrows
Unexpected Taggy entrances
Clean car-first framing
Bold yellow offer fields
Consistent subtitles
08 · Measurement
Measure the job each pillar is meant to do.
A funny Taggy film should not be judged only by leads; a product post should not be judged only by reach. Use the KPI family that matches the content's role.
Taggy + culture
- 3-second hold rate
- Average watch time
- Shares and non-follower reach
Outlet + real life
- Saves and profile visits
- Comments asking “how much?”
- Inventory clicks and DMs
Product + proof
- Completion rate
- WhatsApp or call taps
- Test-drive enquiries
Monthly account
- Qualified enquiries
- Store visits attributed to social
- Units sold from tracked leads
Pre-publish gate
Would this still feel like AutoPlus without the logo?
The customer or situation leads
Taggy remains silent
The car solves something real
The first two seconds are visual
Only one clear CTA appears
Offer and stock are current
Yellow, black and white dominate
Nobody feels aggressively sold to